Discussion Post 1. Cruise Blogger Portfolio

This document presents an analysis of two professional digital portfolios—The Cruise Blogger and Harmony in the Garden—to explore how effective design and content strategies serve targeted audiences. By examining these websites, I gained a deeper understanding of how tone, imagery, layout, and organization can communicate credibility, expertise, and personality to a range of viewers. The Cruise Blogger targets travelers and industry professionals through high-quality visuals and in-depth guides, while Harmony in the Garden speaks to gardening enthusiasts and potential clients through educational content and elegant design. Together, these examples highlight how portfolios can be tailored to distinct fields while still following universal principles of organizational design and audience engagement. These insights have informed how I think about crafting my own professional portfolio.